10 Years in the Making

While the Chinese this year are celebrating the Year of the Ox, we here at Nickelodeon are celebrating the Year of the Sponge--SpongeBob SquarePants, that is. We're trying our best to create new marketing campaigns and innovative products for the 10th anniversary year of everyone's favorite yellow sponge (in order to increase sales and of course our bonuses).

But, I think that his kid here may have topped all our ideas with his very own production! Check it out--it features some of our current product and in-store signage at Walmart: